Obsessions.

These are the core obsessions that drive us—defining topics of seismic importance to immerse ourselves in the digital realm and the world. Because we’ve been well-rehearsed in modern technology for most of our lives, it has created a new desire that remains undefined by research. Qwarter’s thesis: our generation desires the ability to experiment with different ways of being ourselves and shape our individual identities to align with our true nature.

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