IoTech Protect
Website Design & Branding
Main Pages
Industry Type: Cyber Security
Location: Detroit, MI
Company Size: Micro Cap
Product: Cyber Security & IOT
IoTech Protect harnesses IOT, Technology and Partnerships to deliver security solutions for the most pressing challenges that threaten the sustainability of business continuity.
Style & Imagery
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IoTech Protect builds communication network infrastructures and develop customized IoT solutions that meet the sustainability challenges of business online and offline.
IoTech creates smart solutions that deliver better, more efficient data infrastructure management and security.
Deliverables
- Logo
- Interactive Visual Graphics
- 5 Page Website Build
Services
- WordPress Build
- Brand Kit
- SEO Architecture
Strategy
- SEO
- Security Assessment Funnel
- Email Newsletters
Project Info
2022
Challenge
IoTech Protect is an independent security company that implements the latest physical and cyber security infrastructure protocols to ensure valued company assets are safe. IoTech Protect offers many different services and works across a broad spectrum of industries, creating breakthrough solutions that bring strong commercial value to clients and the benefits of high-level security to all. The challenge was in simplifying the communications for a service that is solving an invisible problem that many business owners don’t know they are facing.
A broad spectrum of services for all types of industries.
Solution
IoTech Protect has built a community of strategic partnerships who can solve the security problems others can’t. To reinforce their position as an industry leader and global innovator, IoTech Protect engaged with QWARTER to redesign their brand and visual identity. Starting with this new audacious brand, QWARTER designed and developed an experience to affirm the company’s position by enriching the aspects of IoTech Protect that drive their innovative spirits: people and humanity.
Since launch, engagement has increased significantly with 208% more page views, 54% more users, and an 89% increase in average session duration.
Communicating specific problems businesses face and how IoTech’s community of strategic partnerships can solve problems others can’t.
IoTech Protect — Protecting physical and digital infrastructure
BRAND STRATEGY
Offering peace of mind by protecting businesses critical digital and physical infrastructures.
We began unpacking IoTech Protect’s brand which we found rooted in its mission to deliver solutions for the most pressing challenges in business continuity.
“Needing to create a website and messaging that creates a space for physical, cyber and IoT security as well as a voice for B2B customers to understand the disruptive premise of cyber and physical threat. We felt it was a difficult brief to get right. But QWARTER responded so well, combining a highly original exploration with a completely collaborative process, resulting in a site that was creatively spirited and user-perfect.
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