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Pineapple Club,Tropical design, visual identity, and photography for a cocktail bar in New York City.

Client
Pineapple Club, restaurant, East Village, NY
Year
2020
Made
Custom Website · Google My Business · Calligraphy
Status
Live at pineappleclub.com

Pineapple Club was founded to create a tropical speakeasy with drinks, food, and vibe in the heart of New York City’s East Village.

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Project overview

Pineapple Club

Pineapple Club was founded to create a tropical speakeasy with drinks, food, and vibe in the heart of New York City’s East Village. Every space in the restaurant has its own identity, evoking a different feeling in each room, and delivering a unique experience and story.

Deliverables: Custom Website, Google My Business, Calligraphy. Strategy: SEO, Analytics, Email Newsletter, .

4
Pages photographed from the live site
3
Deliverables: Custom Website, Google My Business, Calligraphy
2020
The year qwarter.com's case study gives
5
Colours in the palette
The header of pineappleclub.com: the site's name and menu.
Wordmark
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Pineapple Club

Wordmark

The top of pineappleclub.com's home page as it stands: the name as the site itself sets it.

  • #FF9E9E
  • #6A8A4A
  • #1F2021
  • #AFAFAF
  • #444444
Colour
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Pineapple Club

Colour

The five colours qwarter.com's case study lists under Style & Imagery.

Emblema 10

Headings

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Cormorantgaramond Semibold

Headings

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Playfair Display

Text

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Type
+

Pineapple Club

Type

The type samples qwarter.com's case study sets under Style & Imagery; Cormorantgaramond Semibold is what pineappleclub.com renders its headings in today.

Pineapple Club's home page on a phone.
On a phone
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Pineapple Club

On a phone

pineappleclub.com on a phone, its home page as photographed on 2026-10-22.

pineappleclub.com, page by pagePineapple Club was founded to create a tropical speakeasy with drinks, food, and vibe in the heart of New York City’s East Village.
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Design note

pineappleclub.com, page by page

Pineapple Club was founded to create a tropical speakeasy with drinks, food, and vibe in the heart of New York City’s East Village. Every space in the restaurant has its own identity, evoking a different feeling in each room, and delivering a unique experience and story. Welcome to Pineapple Club! Visit East Village's premier, cocktail-focused restaurant.

pineappleclub.com: the Menus page.
Menus“Menus”
pineappleclub.com: the Reservations page.
Reservations“RESERVATIONS”
Pineapple Club: a picture as qwarter.com's case study shows it
Pineapple Club: a picture as qwarter.com's case study shows it
Pineapple Club: a screen of the site as qwarter.com's case study shows it
Pineapple Club: a screen of the site as qwarter.com's case study shows it
Pineapple Club Banquets
OT_PineappleClub_JonahRosenberg_FB_170 Medium.jpeg
Interior Image of Atreum
Pictures from qwarter.com's case study (its media library); the site's own pictures, from pineappleclub.com.

“Crafted cocktails by the industries finest, our cocktails may or may not give you super powers.”

From qwarter.com's case study, the client's own words
pineappleclub.com: the Hosted Events page.
Hosted Events“No events at the moment” Want to book a private event?
On a phonepineappleclub.com on a phone, 4 pages as photographed on 2026-10-22.
Pineapple Club: a screen of the site as qwarter.com's case study shows it
The challengePineapple Club was founded and born during the peak of the pandemic and found themselves in a ‘new normal.’ With emergent technology disrupting the restaurant industry , changing consumer behavior and dining preferences, and the extraordinary staffing challenges, the pressure was on.
Pineapple Club: a screen of the site as qwarter.com's case study shows it
The solutionOur goal was to overcome this challenge was to turn to technology to ease staffing shortages.
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Design note

The solution

Our goal was to overcome this challenge was to turn to technology to ease staffing shortages. Leveraging the website to sell merchandise, developing a highly-active Google My Business delivering and offering to-go food and cocktails leveraging Toast, Grub Hub, and Door Dash — remained a small part of solving the challenge. Since recovering from the pandemic, Pineapple Club has maintained a strong lead in the East Village, NY. Pineapple Club — A Tropical Speakeasy with Drinks, Food, and Vibe

Pineapple Club: a picture as qwarter.com's case study shows it
Design strategyA tropical-fusion cuisine QWARTER designed the new Pineapple Club, a tropical American fusion destination in the East Village, using pineapples and tropical design inspiration, the outcome was a website that showcases Pineapple Club’s specialty cocktail and their unique multifunctional space that feels sexy, tropical, and fun

Live at pineappleclub.com

See it for yourself.

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