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Qwarter / Stories[ A collection of lessons ]

Good work has
a long memory.

[ Anthropic ]
[ NVIDIA ]
[ Apple ]
[ Cristiano Ronaldo ]
[ Coca-Cola & Pepsi ]
[ Amazon ]

We learn from those
who came before us.

Explore the library 48 stories & counting
I / Collected wisdom

Library

Follow your curiosity.

48 stories

  1. I
    Anthropic

    Beyond the Resume

    Direction2 min
  2. II
    NVIDIA

    Say the Difficult Thing

    Resilience2 min
  3. III
    Apple

    A Decade of Failure

    Craft2 min
  4. IV
    Cristiano Ronaldo

    The Work Compounds

    Craft2 min
  5. V
    Coca-Cola & Pepsi

    The Cola Wars

    Brand4 min
  6. VI
    Amazon

    A Contract with the Future

    Direction2 min
  7. VII
    Apple

    The Work Behind Simplicity

    Craft1 min
  8. VIII
    Superhuman

    Choose Your Customer

    Direction2 min
  9. IX
    General Motors

    Remember the Crisis

    Resilience2 min
  10. X
    Eventbrite

    Trust Your Instinct

    Resilience2 min
  11. XI
    Wrigley

    The Real Product

    Direction2 min
  12. XII
    Marvel

    Bet on Your Own Stories

    Growth2 min
  13. XIII
    AMD

    Run Toward Problems

    Resilience2 min
  14. XIV
    Rolex

    Built to Last

    Craft2 min
  15. XV
    Ford

    Borrow While You Can

    Resilience2 min
  16. XVI
    Messi & Yamal

    An Ordinary Miracle

    Direction2 min
  17. XVII
    IBM

    Keep It Together

    Resilience2 minExcerpt
  18. XVIII
    Fairchild

    Bet on People

    Growth2 minExcerpt
  19. XIX
    Domino’s

    The Pizza Turnaround

    Resilience7 min
  20. XX
    YETI

    Built for the Wild

    Brand6 min
  21. XXI
    Carvana

    Rewrite the Deal

    Resilience7 min
  22. XXII
    Chipotle

    Rebuilding Trust

    Resilience6 min
  23. XXIII
    Crocs

    The Ugly Shoe

    Brand7 min
  24. XXIV
    Skool

    A Place to Belong

    Growth6 minExcerpt
  25. XXV
    Coda

    The Document That Sold Itself

    Growth6 min
  26. XXVI
    ZoomInfo

    Win the Switch

    Growth6 min
  27. XXVII
    Celonis

    Find the Hidden Value

    Craft6 min
  28. XXVIII
    Trader Joe’s

    Beat the Giants

    Brand4 min
  29. XXIX
    Whole Foods

    The $13 Billion Store

    Brand4 min
  30. XXX
    Oreo

    The World’s Best-Selling Cookie

    Brand4 min
  31. XXXI
    Chewy

    Make It Personal

    Brand4 min
  32. XXXII
    The Ansoff Matrix

    Four Paths to Growth

    Growth4 min
  33. XXXIII
    Olipop

    A New Kind of Soda

    Brand4 min
  34. XXXIV
    Poppi

    The Rebrand

    Brand3 min
  35. XXXV
    Liquid Death

    Selling Water

    Brand4 min
  36. XXXVI
    The MAYA Theory

    The MAYA Theory

    Brand4 min
  37. XXXVII
    Trader Joe’s

    The $16 Billion Store

    Brand4 min
  38. XXXVIII
    Lionel Messi

    Conviction on a Napkin

    Direction2 min
  39. XXXIX
    Barnes & Noble

    Beautiful First Sentences of Books

    Craft2 min
  40. XL
    Paul Rand / NeXT

    The Client Isn’t Always Right

    Craft2 min
  41. XLI
    Nike

    The Story Inside the Swoosh

    Brand2 min
  42. XLII
    David Ogilvy

    Ogilvy’s Rule of Typography

    Craft2 min
  43. XLIII
    PBS

    Logos Used to Be Art

    Craft2 min
  44. XLIV
    Apple / Software

    From Novelty to Commodity

    Brand2 min
  45. XLV
    Nike / Michael Jordan

    Permission to Fail

    Brand2 min
  46. XLVI
    Ferrari

    Rosso Corsa

    Brand2 min
  47. XLVII
    Memex

    A Memory Worth Keeping

    Direction3 min
  48. XLVIII
    Xerox PARC

    Build the Future First

    Craft3 min
A note to ourselves

Stay curious.
The next lesson is everywhere.

Our way of working